Pacificrimmovie

pacificrimmovie.com is the official website domain for Legendary Pictures' Pacific Rim. The website originally launched in 2013 in conjunction with the viral marketing website, panpacificdefense.com^[1], and was used to promote the 2013 film Pacific Rim, directed by Guillermo del Toro. In 2017, the website was revamped for the 2018 film Pacific Rim Uprising, directed by Steven S. DeKnight.

History[]

Pacific Rim[]

According to the official Project C profile, pacificrimmovie.com was designed to reflect the visual aesthetic of del Toro's film. The website was designed using HTML 5 and largely minimalist, using large background panorama images taken from the international banner poster and the Australian banner poster with minor animated elements.^[2]

pacificrimmovie.com was designed as a scroll-through website. Users were guided through nineteen links in a dropdown box, and each link is announced by the voice of the Gipsy Danger A.I. (Ellen McLain).^[2]

Pacific Rim Uprising[]

pacificrimmovie.com was revamped and relaunched in 2017 for the film Pacific Rim Uprising.^[3] Originally, the website's front page used a temporary background featuring the logo for Uprising, and redirected users to gojaeger.com, a viral marketing website promoting the sequel's Jaegers and the film's timeline.^[3] Following the approach of the film's release, the official website was later updated with links to the official trailers, a fitness contest^[4], and the jaegeracademy redirect website for gojaeger.com.

Redirect URL[]

Shortly after the film's home video release on June 19, 2018, pacificrimmovie.com was changed to a redirect url for the Universal Pictures domain uphe.com, a website promoting the purchase of the home video release.^[5]